The rise of the commercial virtual reality experience

It is discussed for quite some years now – Science Fiction writers and movies predicted it and now, now is the time for us to enjoy it as part of our every day life.

Virtual and Augmented reality technology is not something new. We have seen many attempts for a successful utilization of the concept since the early 90’s, but now we have reached the point that it can be realized in a commercial level.

Prices for equipment went down significantly while the processing power, memory storage and electronic capabilities reached the level that it can feel real and immersive.

I would like to bring to your attention two very interesting finds I made lately, the VOID project and UWM unleashed. The videos speak for themselves so I will leave you to enjoy them.

Unified Weapons Master Unleashed – Armored Melee weapons combat of the future

VOID the “Advanced” virtual reality experience

What do you think that the next step will be?

TicTrac: Mastering email updates

For those of you that don’t know TicTrac, TicTrac is an awesome tool that keeps your activities in one place and allows you to track them over time. I have started using it about a month and a half ago. In the beginning I thought I wouldn’t be using it much I find myself completely hooked on it (the fact that all my FitBit activity is linked there as well helped a lot).

Almost a week ago I have received my first TicTrac update email, and I must admit I was absolutely stunned by the beauty and the structure of the report.

Simple minimal design focusing in just one of the many aspects of what the website tracks. The webmail utilizes the branding guidelines of the company in a very refined way. It feels like something that came from TicTrac without overdoing it. Overall, excellent UX.

I believe that they struck gold by understanding that in most cases people don’t have time to read long bodies of text. The report keeps copy to a minimum, focusing mostly on nicely designed graphics that convey the idea and are pretty engaging. In addition they have placed their call to action right in the middle of the email, and it is not a stupid reasonless call to action it’s a push to get you to use the thing even more. Kudos.

Tic Trac report

There is a very subtle “social” aspect to it since it allows you to share the repost via facebook and twitter without showing off the needless facebook / twitter logos that you can see now days everywhere, and kind of lost their meaning.

TicTrac is a new kind of service, and as with everything new there is a learning curve. TicTrac decided to end the report with a list of tips of how to use the system more effectively, which I find really smart.

TicTrac Tips

Finally, nothing can be perfect. The share to Facebook and Twitter links seem to be a bit buggy, or badly thought. The twitter post contains only a non-obfuscated AWS/S3 link followed by the url of the website which actually has a space in between which makes it render really badly. My advice would be.

  • Obfuscate the URL
  • Fix the URL to (it’s a shame)
  • Add a bit of a copy to make it more engaging, like “My weekly TicTrac report” or something
  • Add @tictrac at the end of the post
  • Add recommendation to follow TicTrac after posting

My thoughts? I loved it. It made me to engage even more with the website, that much I had to write an article about it. If you don’t have a TicTrac account and you do have a life goal, like becoming healthier, tracking or loosing weight, or you are just a statistics buff, go get an account and tell me what you thing about it.

Hipsters and Cat lovers surely deserve to die

In a provocative ad campaign for non-profit organisation Lung Cancer Alliance USA, features controversial statements declaring that hipsters, cat lovers, crazy old aunts, the smug, genetically privileged “deserve to die”.

But in fine print, the ads write: “…If they have lung cancer. Many people believe that if you have lung cancer you did something to deserve it. It sounds absurd, but it’s true. Lung cancer doesn’t discriminate and neither should you. Help put an end to the stigma and the disease.”

The ads created by Laughlin Constable were meant to be polarizing, to breakdown the stigma barrier and promote awareness on the matter.

According to Lung Cancer Alliance, the biggest obstacle in lung cancer survival has been “the common misconception that those who suffer or die from lung cancer deserve their disease because they brought it upon themselves”.

“We relied on the extreme reactions to start the conversation about the absurdity that certain people may actually deserve to die,” Denise Kohnke, Senior Vice President for Strategy at Laughlin Constable, said in a statement.

“Every ‘type’ we featured had a real, pre-existing bias… That’s why the backlash often was intense and personal.”

You can find the website for the campaign here:


Check out all the posters created for the campaign: